Is affiliate marketing safe?

There is room for fraud in the world of affiliate marketing, as some illegitimate affiliates seek to exploit the system for their own benefit. However, when done correctly, affiliate marketing can be a very secure process that benefits both brands and affiliates.

Is affiliate marketing safe?

There is room for fraud in the world of affiliate marketing, as some illegitimate affiliates seek to exploit the system for their own benefit. However, when done correctly, affiliate marketing can be a very secure process that benefits both brands and affiliates. The myth that affiliate marketing is a scam or offers a low-value source of traffic and sales simply isn't true. The reality is that affiliate programs can be just as valuable as those who run the affiliate program do.

Falling into the trap of affiliate marketing could mean losing a lot of money. It can even cause you to lose your credibility as an affiliate marketer. In this post, we'll explore the “too good to be true” claims that some affiliate marketing programs make and explain why they can be dangerous. Affiliate marketing has been around for the past decade and, as always, when money is involved, it's prone to nefarious intentions.

In affiliate programs, marketers earn money by promoting products or services created by other (often much larger) companies. They'll be better equipped to provide a strong answer and may even exacerbate the problem to prevent other affiliate marketers from being scammed. Any type of illegal activity that aims to deceive merchants, affiliates, or buyers can be considered affiliate fraud. Neglected affiliate programs can still suffer from the same problems described above, however, today's affiliate programs offer more value than ever.

Although they can be found in virtually any area of online business, affiliate marketing scams seem to be increasingly common. In fact, the lesson I want to emphasize most to you is that affiliate marketing is valuable and has a bright, lucrative future. For every legitimate program you find, you're also likely to run into a lot of affiliate marketing scams. That way, affiliate marketing data is distorted and you lose track of KPIs, ROI, and real data for you wouldn't pay to work in the real world, so you shouldn't do that when you start affiliate marketing.

To help you stay up to date, the following are three of the most common affiliate marketing scams. Over the past decade, advances in technology have greatly improved and matured the affiliate marketing industry. Although affiliate marketing has proven to be a viable channel for customer acquisition, to this day I still find people who react to the word “affiliate” as if it were a dirty word. Considering that an affiliate program can pay up to 30% of what a user spends to an affiliate marketer, it's obviously an attractive target for fraud.

Carissa Kampf
Carissa Kampf

Beer geek. Avid tv nerd. General food specialist. Total social media ninja. Proud bacon aficionado.